| Kelley Blue Book, is the number one Automotive Information
site on the web (Nielsen NetRatings)
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The Book:
Kelley Blue Book
Used Car Guide:
Consumer Edition, January-June
2004
|
Editorial
Reviews on Kelley Blue Book
(Kelley Blue Book Used Car
Guide. Consumer Edition, Vol 12, January-June, 2004) |
| An essential resource
for anyone looking to buy, sell, or trade in a used car, this portable
volume provides the general public with information that was originally
restricted to the automotive industry: original list prices, vehicle
identification numbers (VINs), and trade-in, private-party, and
retail values for vehicles, according to condition. First published
in 1926 to help auto dealers, financial institutions, and others
in the trade, the Kelley Blue Book has been available to consumers
since 1993. This edition covers model years 1989 to 2003. Also included
are values for additional options and equipment, a table of acceptable
mileage ranges by year, and tips on buying a used car.
Blue Book Consumer
Edition January-June 2004 - For only $9.95! Includes
values for used cars, trucks and vans covering model years 1988
to 2002. The Consumer Edition includes three values:
- Retail
- Private Party
- Trade In
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Demographics
Basic Site Statistics
# 1 visited automotive site by new car shoppers — 5th year in a
row according to JD Power and Associates 2002 New and Used Autoshopper.com
studies.
According to NetRatings, Kelley Blue Book has more visitors per month
than any other automotive information web site. (Average for 2002 —
4,500,000 per month)
Over 4.5 million unique visitors generating over 27 million new car pricing
reports on average every month.
99% Industry Awareness (according to Lieberman Research, Inc)
90% consumer awareness
70% of the general population has referred to "Blue Book Pricing"
in the past 3 years.
Site Demographics
Average Age Range: 25-54 years old
Average Income Range: $50,000-75,000 per year
Male/Female Ratio: 66.7:33.3
Percentage of kbb.com audience who have Shopped online (in the past 6
months): 93.8% of users
Percentage of kbb.com audience who Make Online Purchases (in the past
6 months): 75.9% of users
Compared to the general internet population Kelley Blue Book users are:
268% more likely to shop for a New car online
168% more likely to shop online for Any type of car online (new or used)
276% more likely to shop for Auto Loans online
67% of kbb.com audience has been online for over 3 years.
77% more likely to have a high-speed internet connection.
47% more likely to use do their banking online.
82% more likely to definitely buy a car in the next 6 months.
* Information for the Typical User Profile has been supplied by the 2001
Winter Release from Diameter/@Plan
New Car Pricing
Current Owners (Trade-In) Values
Used Car Values
Incentives
Reviews
Previews
J.D. Power Quality Ratings
Intellichoice Cost of Ownership
Side-by-Side Comparison
Recommendation Tool
Tools, Tips & Advice
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New Car Select a Category Page
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Incentives Section
Reviews Section
Previews Section
J.D. Power Quality Ratings Section
Intellichoice Cost of Ownership Section
Side-by-Side Comparison Section
Recommendation Tool Section
Tools, Tips & Advice Section
Used Car Select a Value Page
Used Car Select a Category Page
Used Car All Cars Pages
Used Car Luxury Pages
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Owners Select a Value Page
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